How Animation Can Help Government Agencies Overcome Workforce Challenges

One of the most concerning issues facing learning and development professionals in the federal government is the aging workforce. As more and more employees retire in the coming years, a shortage of trained staff who know how to do their job is looming.

A new generation unaccustomed to the training styles of yesteryear is expected to fill the knowledge gap. To attract younger candidates and draw them away from the private sector, federal agencies will need to evolve their training programs to meet challenges in these key areas:

  • Recruitment
  • Retention
  • Skills gaps
  • Talent development
  • Leadership and career progression

Since mission readiness is a major concern for the government workforce, agencies will need to invest heavily in effective training and development programs for their employees. It’s easier said than done. Historically, government training and development programs have suffered from low engagement and retention rates. Additionally, much of the workforce is distributed remotely, making it difficult to deliver consistent and concise training with an outdated methodology.

Animated videos offer a solution to these problems. Thanks to their visual format, animated videos are easy to synthesize, providing a cost-effective and versatile way to communicate a wide range of information.

Here are some ways that facilitation can be used to overcome the challenges faced by training and development professionals in the public sector:

  • Provide an overview of the organizational structure of the agency.
  • Introduce new policies, procedures and regulations.
  • Strengthen commitment to learning and development.
  • Establish a culture of learning.
  • Deliver content in a centralized hub for knowledge management.
  • Support diversity, equity and inclusion initiatives.

As government agencies continue to grow, so should the diversity of their workforces. This means that promoting an inclusive culture is a top priority. Animated videos are a great way to communicate messages about equity and inclusion in the workplace.

By sharing stories that reflect the lived experiences of employees, government agencies can help everyone feel seen, heard and valued. Establishing a culture where everyone feels like they belong makes employees feel accepted and more likely to strive for success in the performance of their duties.

Animation allows for fully customizable characters that can represent people from all walks of life. Properly implemented, it has the power to attract and retain talent, enhance employee development and promote an innovative work environment.

Thanks to screen-based technologies and the Internet, we have access to an incredible amount of technology that can easily be used to capture, store and share information.

This easy distribution allows agencies to provide training to their workforce no matter where they foster a culture of team learning to maintain a high level of mission readiness.

If you are a training and development professional serving the federal sector, consider using animated videos as part of your training program.

Ashley C. Reynolds