You must be kidding: Brands and government agencies are attacking April Fool’s Day

Fool me once, shame on you. Fool me twice, shame on the government, automakers and others.

Twitter users woke up Friday to a slew of outlandish announcements from government and corporate accounts, prompting people to attempt to sort fact from fiction on platforms already overrun with misinformation. Several notable accounts came out on April Fool’s Day, leaving hundreds of users scratching their heads before conceding, “You got me!”


Here’s a roundup of some of the best April Fool’s Day pranks to date:

Honest Abe gets a makeover

The Lincoln Memorial could be turned nine degrees if a National Park Service announcement was to be believed.

According to the proposal, the president would have his back turned to tourists as part of a preservation effort after years in the sun had faded the marble. The agency even hinted at what many curious viewers may have been wondering for years: what does the back of Abraham Lincoln’s head look like?

But for those who do their homework and read the press releases to the end, it has become clear that the suggestion was, in fact, a joke.

“Lincoln, in addition to being President during the Civil War, was well known for his folk sayings, one of which, according to legend, was ‘You can fool everyone some of the time and some people all the time, but you can’t fool everyone all the time,” he said.

Local cuisine meets La Croix

La Croix is ​​known for its experimental flavors important to cultural references, such as the cherry blossom flavor introduced in March for the Washington-based festival. The city council played on that joke by introducing a hyper-local flavor that only a true Washingtonian could appreciate: mumbo sauce.

The sauce, a local signature condiment, is popular throughout the district and provides a sweet and sour option for dipping side dishes.

“Although we love cherry blossoms, they were a gift from Japan to Washington as the federal capital. At LaCroix, we believed our new flavor should reflect hometown DC,” the fake press release said. quoting La Croix CEO Walter Cruz.

Virginia annexes Kentucky

Neighboring Virginia also had fun, with the attorney general hinting that he was going to make US geography lessons a little more complicated.

Virginia Attorney General Jason Miyares introduced new, albeit bogus, legislation on Twitter proposing that the state annex Kentucky because its statehood is illegitimate.

“Newly uncovered records show the vote to create the Commonwealth of Kentucky was illegitimate,” Miyares said. “The Commonwealths are united again – welcome home.”

The future of electric vehicles

Volkswagen has been in on the joke for days, starting its prank on customers earlier this week. The company “accidentally” issued a now-unpublished press release saying it was going to rename its company Voltswagen to show its focus on transitioning to electric vehicles.

The company was clear on Thursday, noting that the name change was a joke.

“What started as an April Fool’s joke has the whole world buzzing,” he said in a tweet. “It turns out that people are as passionate about our heritage as they are about our electric future.”

Pizza and beer… together

Bud Light also made an April Fool’s Day joke, hinting that customers would no longer have to choose between taking bites out of their dinner and washing them down with seltzer water.

“Finally, you don’t have to choose pizza OR seltzer water,” the company said in a tweet.

The company revealed its misdeeds on Friday, with a hint of judgment for those gullible enough to believe it.

“Scary how many of you actually wanted to try these #AprilFools yesterday,” the account wrote.

Foot Friendly Legos

Lego has introduced a new feature to popular building blocks that would make it impossible to step on a lost piece again.

The company released a video to show how its new “SmartBricks” work, with the Lego pieces flying out of the way of the foot to avoid injury.

Well that’s corny

Relaxation took on a whole new meaning as Velveeta attempted to bridge the gap between comfort food and self-care.

The food company released a video promoting cheese-scented body lotion and other products.

“Is it real??” a user asked.

“THIS IS REAL AND IT IS FANTASTIC,” the company replied.

Make jokes and break stereotypes

Other companies have used the holidays to poke fun at the stereotypes associated with their brands. U by Kotex, a feminine hygiene company, blasted “one of many ridiculous menstrual stigmas like ‘women eat chocolate 24/7 when they’re on their period’.”

His solution? A chocolate flavored feminine hygiene product with a raspberry filling, the box specifically stating that it is “not for menstrual use”.

“This product is obviously a joke, but the stigma of periods is not! Periods are completely natural and they don’t make women crazy, less capable, or overly emotional,” the company said.

Duolingo’s Revamped Outreach Methods

Language-learning website Duolingo has also mocked its customer outreach, posting an April Fool’s Day video that claims the company is facing legal battles over users being ‘extorted’ by the app’s mascot.

The joke pokes fun at widespread internet memes about the app’s persistent notification system that reminds users to keep up with daily lessons. If you forget or lose your streak, the site concedes defeat, noting: “These notifications don’t seem to be working.

The joke we wish was real

Twitter tried to have fun, teasing users with a much-requested feature: an edit button.

“We are working on an edit button,” the company said.


Although April Fool’s Day has been celebrated for centuries, the origins of the holiday are not entirely clear. Historians have linked this prank-filled day to the ancient Roman festival of Hilaria, when people gathered in fancy dress and imitated each other in a celebration honoring the god Attis.

Others think it may have started in the 16th century when France adopted the Gregorian calendar, leaving the Julian calendar behind. However, news of the change spread slowly, causing confusion as to when the holidays were celebrated, making those still used to the old calendar the butt of jokes.

Ashley C. Reynolds